Christel Quek

Hi. I'm Christel, and I'm a Social Media Strategist. I have a strong passion for digital marketing, and I believe that the rise in the adoption of earned media programs is merely the start of bigger developments in consumer relations and marketing approaches. -- As an active Social Media Practitioner, I pen my thoughts on Digital Marketing at http://ladyxtel.com/ and share trends, opinions, and news in Digital Marketing on my Twitter channel. Sites I've written for include Social Media Today- The World’s Best Thinkers on Social Media, Singtel Innovation Exchange, and Penn Olson - Asia Tech News for the World. My research report on the Top Brands on Facebook in Singapore has also been quoted on Warc, the most comprehensive marketing information service in the world, in January 2012. I've been featured on The Huffington Post as one of the 42 Women around the world in their areas of passion and expertise in October 2011 and nominated for Cozycot.com's Top 100 Inspiring Women in Singapore. I've also been featured in Her World Singapore (April 2012 Issue) in the "Women Now" Column- "She's Social Media Savvy". I've been engaged by leading brands as a Digital Influencer, including Microsoft Singapore, Adobe South East Asia, Asia Pacific Breweries, Singtel Singapore, Sony, and OCBC Bank Singapore. In addition, I've judged for Singtel’s Competition for Singapore’s Next Social Media Star. -- I enjoy teaching and sharing my passion with like-minded individuals. I have been hired as a Social Media Trainer to conduct Workshops on Professional Communications and Crisis Management in both Singapore and Kuala Lumpur. I've also co-presented about Brand Advocacy at Ad-Tech Singapore 2011 and will be speaking at Next Bank Asia amongst top industry leaders in May 2012.

Community Marketing Manager at SocialEyes, Inc.

February 2011 - May 2011

SocialEyes, Inc. , at www.socialeyes.com, is a group video chat service that hooks into your Facebook social graph. SocialEyes was featured on publications, including USA Today, GigaOM, TechCrunch, The New York Times, and Forbes. As a Community Manager, my responsibilities include managing outreach efforts and supporting the SocialEyes team, which spanned across the globe.

Advisor at Next Bank Asia

January 2012

Next Bank Asia is a groundbreaking conference (May 2012) where designers, technologists, entrepreneurs, venture capitalists, marketers, bankers and innovators will come together to showcase the best ideas in Asia. Speakers for the event include thought leaders from Microsoft, Google, Standard Chartered Bank, OCBC Bank, HP, INSEAD, Movenbank, VISA, and more. In addition to speaking at the conference, I am currently advising on NBA's online strategy. Here's a video of me speaking about the imperative for brands to listen more, and do social media right: http://vimeo.com/40440457 To read more on the amazing lineup of speakers and sponsors we already have, go to www.nextbankasia.com

Social Media Strategist at Havas Media

February 2011

o Social Media Strategy o Tactical Campaigns executed through Social Platforms o Social Media Analytics & Insights o Buzz Monitoring o Community Management o Research o Business Development Significant Campaigns o Social Media Strategy for DBS Bank o Social Media Strategy for KLM Airlines Singapore o Buzz Monitoring for Norton o Digital Influence Campaign for Intel Corporation & Toshiba SEA Co-presented at Ad:Tech Singapore 2011 on The Relevancy of Brand Advocacy and Influencer Engagement in Earned Media. Conducted Social Media Workshops on Professional Communications and Crisis Management in Social Media in Singapore and Malaysia, December 2011.

National University of Singapore

Bachelor of Arts

Meridian Junior College